[Bill Roach is a Star 3 Spinning ® certified instructor, and the lead cycling instructor for the Des Moines, Iowa, YMCA. For most of his career, he was responsible for media relations in the Iowa Attorney General’s Office (PRSA-APR). Throughout his 30+ year career, he conducted thousands of interviews with local, state, and national reporters.]
In Part 1 we discussed the benefits and the risks of doing interviews with the news media. Once you know the benefits and risks, how do you decide when to take the risk, and when to decline it?