Kari Stuart, co-owner of Symmetry Training and Fitness, an indoor cycling studio in Grand Rapids, MI, had an opportunity to be on her local television station to show how cycling classes can be used as an effective form of cross-training for distance runners.
Make sure you watch toward the end of the video—Kari has a great message about riding real!
Have you or your studio had the opportunity to be featured in your local media? If so, would you like to share it with us?
ICA has a five-part series for premium members on How to Talk to The Media, so you can learn how to get the most publicity for your classes or your studio. This series is written by Bill Roach, an ICA contributor who has an extensive background in communications and media.
If you are a premium member with media-related questions, I’d be happy to consult with you about them. Just drop me an email at firstname.lastname@example.org. Another benefit of membership!
Well done Symmetry Training for keeping the it real on the bike.
Rally. Rock. Ride. Indoor Cycling is gaining momentum in the media. Check out the newspaper, TV news, and magazine articles here. R3 uses outdoor riding best practices indoors and display training (PIQ). First boutique studio using this technology in the Indianapolis area. Thanks! http://www.rallyrockride.com/media
Thank you! We love the work of the ICA and are committed to keeping it real!
You are welcome Kari! Thanks for keeping it real!