The Tour de France provides us with a unique mid-summer opportunity to add excitement to our programs. How would you like to get more attention for your Tour de France classes through coverage in your local media? How would you like to become the “go to” indoor cycling in your area? Here’s how.
We earlier provided you with a series of four articles on dealing with the media if you are ever asked to be interviewed. You can find links to those four articles at the bottom of this page.
Hopefully those articles have relieved you of some of the apprehension you might have had about talking to the media. From the articles you will see that participation with the news media is a manageable risk, if you prepare properly.
Now let’s consider taking it to the next level. How do you get publicity for your classes?