Currently Browsing: Instructor & Club Spotlight

Creating a Newsletter for Your Students Part 2: Managing the Distribution

Bill Roach recently wrote about the benefits of starting a newsletter not only to keep your students informed of your classes, alert them to schedule changes, or provide fitness tips, but also to increase your connection with them, leading to increased attendance and loyalty. In this article, Bill goes the next step and outlines how […]

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Communicating to Students Via a Newsletter

We’ve discussed creative ways of connecting to students via Facebook and a website. Here is yet another way to stay connected and communicate on a more personal level with students—by establishing a newsletter. I met with Bill Roach, who shares with you his tips for a very successful newsletter that has increased his attendance in classes and even brought him personal training clients.

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What if they don’t get it?

What if your student doesn’t get it? Even after telling him or her over and over about something having to do with riding or intensity or power or cadence, and they just don’t understand…. what do you do? What can you do? If you have not met this student yet, you will one day! You […]

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Connecting with students through Facebook

In my article on “What is Soul Cycle Doing Right”, I discussed how they use promotion and PR to create a buzz, so that people want to be a part of what they are offering. I challenged you the instructor, and the studio owner, to think outside the box for unique ways to attract more […]

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Working with the Overweight Student

Dixie Douville, registered nurse and former longtime (and very popular) Master Instructor for the Spinning® program has worked with indoor cycling clients of every fitness level, including overweight and obese students. I asked Dixie to go into much more detail on how to understand and to work with our overweight students. . . .

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Minimizing Conflict in the Cycling Studio: A Guide for Instructors

If you have never experienced an unpleasant interaction with a student in your indoor cycling class you’re either very lucky, you live in a utopian society or you just started teaching. At some point in your role as an instructor you’re going to have a run-in with someone. Though it won’t make the encounter any […]

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An exceptional way to improve as a Spinning® or Indoor Cycling Coach

Video Yourself: one of the best ways to improve as a Spinning® or Indoor Cycling Coach When I applied to become a Master Spinning® Instructor back in 1997, one of the requirements in the final stage of the application process was to send in a video of my class. I also had to video myself […]

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