Our Industry Loses a Shining Star—RIP Jeff Wimmer

By Jennifer Sage On August 18, 2013 Under Misc
Jeff Wimmer

Photo: Jeff (right) with Blake at WSSC 2007

I’m so so saddened by the news of the passing of Jeff Wimmer today. The indoor cycling industry will not be the same without him. If you are a Spinning® (or any indoor cycling program) instructor, even if you never heard of Jeff, you most likely benefitted in some way from his expertise. He knew more about every kind of bike in this industry than anyone else…in the world! He lovingly assembled and repaired more bikes than anyone in the world. He wrote the book (literally) on how to maintain these bikes (your club might have his book on hand in their maintenance department). He taught instructors at WSSC and other conferences how to take the BEST care of their bikes.

Jeff found a niche that wasn’t being serviced, developed an expertise that was so far and away beyond anyone else in this industry, and created a thriving business. Based out of California, but he covered the whole country. Manufactures of most indoor bikes knew about Jeff, and some even consulted with him and asked his advice on their product. Now that is admirable in this competitive world of fitness! He was THE man for every single (reputable) bike in this industry. He had the best warranty (lifetime) and highest integrity of anyone in the industry. He stood behind his word. And, he was passionate about what he was doing, it was very obvious.

Jeff Wimmer at WSSC

Photo: Jeff training instructors in a bicycle maintenance session at WSSC

Although he was very busy, he would always take time to talk to me when I called with questions. It wasn’t often, but he always appreciated what I was doing in the industry. When I had to quickly transition from the uncomfortable situation I found myself in at my previous company 2-1/2 years ago, and then created ICA, he supported me 100%. He told me many times that the industry needed what I was offering (you can only imagine he had seen some pretty crazy stuff out there!) I’d been intending on writing an article on ICA this fall about his business Studio Cycles, his website BikeTekUSA and his blog (which provides some great training videos with advice for instructors).

A few years ago when my mother-in-law was recovering from a broken hip and decided to get a Spinner bike for her recovery (she didn’t live anywhere near a gym, nor is she the type to go anywhere near a gym), Jeff gave me an incredible deal (translation: he didn’t make a penny) on an entry-level bike and shipped it to her. He didn’t have to do this, he had many clients ordering dozens of bikes at a time, lucrative orders that demanded his time, but he went out of his way for us. She rode that bike often and sped up her recovery as a result.

Last year at IDEA Shirin Beckett contacted Jeff about getting just one bike for our booth, and he again went out of his way for us. There was nothing in it for him, but that’s not how Jeff worked. He believed in ICA and wanted to help us!

Our industry has lost a shining star. These are shoes that cannot be filled.

It made me think long and hard this morning. We all go through our lives day-in, day-out…we are overly busy, sometimes happy, sometimes sad, stressed, whatever… But somewhere else, someone may be going through deep pain and debilitating depression, and we have no idea what they are going through. It made me very sad.

Dear Jeff, I hope you have found peace now, and are riding your Spinning bike daily! We will miss you forever!

NOTE: If you do any maintenance on your bikes, or your club needs better maintenance on your bikes, please go buy his manual if you do not already have one. They are the BIBLE for indoor bicycle maintenance, an absolute must-have for every single facility with a cycling program. I am sure Jeff’s family will be needing some extra financial support during this very difficult time, so your purchase now will not only help you and your club immensely, but also Jeff’s family.

(Photos from Studio Cycles website)

Edit: the beautiful image below was created by Luca Giannolo and posted to a Facebook Spinning forum for Lisa Martines, Jeff’s former girlfriend who still loved and supported him. My heart goes out to Lisa and to Jeff’s family.

Thank you Luca for a beautiful tribute.

RIP Jeff Wimmer


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  1. Jeff Wimmer Memorial
    August 28, 2013 2:31 PM

28 Comments Add yours

  1. Colleen
    August 18, 2013
    11:49 am #comment-1

    I never met Jeff, but greatly benefitted from his expertise. I worked at an urban YMCA that had been given a donation of second generation Schwinn Spinners that were in varying stages of disrepair. I had no budget for a technician, so I ordered one of his manuals and some of my cycling friends and I got to work repairing the bikes. Our program grew, we were able to purchase new bikes, but I could never get rid of that first manual since it was the reason we had such a successful program. Thank you, Jeff Wimmer, for your passion and expertise. May you rest in peace.

  2. Audra Lianos
    August 18, 2013
    12:46 pm #comment-2

    First a Spinning instructor, now a studio owner, I learned about Jeff very early into my career in the industry. Even though I never met him, the year that I was at WSSC in 2011, Jeff was unfortunately not presenting, however, I spoke to him many times and had done business with him. He was BEYOND passionate about all indoor cycling bikes, it was so evident. He always took the time to speak, giving advice or answering a question, even though you knew he was really busy! He even answered his own calls!
    Jeff built me a white custom powder coated bike in the Spring of 2011! Not only is it gorgeous, it rides like a dream!
    Jeff took pride in everything he built, he truly created indoor cycling heaven.
    It is really upsetting and definitely makes you stop for a second to think that we all carry on or even sometimes judge others, and we have no idea what may be REALLY going on in someone’s life.
    My sincere condolences to Jeff’s family and to Lisa, who many are aware deeply cared for Jeff.
    Rest in peace Jeff. You will be sorely missed.
    We all need to join together to ensure that his legacy lives on.

  3. Peter
    August 18, 2013
    1:51 pm #comment-3

    I met Jeff a few times at WSSC and it was Always so nice too talk with him about bikes his class first aid for your bike was Always fun. now its so sad he is not with us no more
    rest in peace Jeff you will ride Always with us in or hearts

  4. Alison
    August 18, 2013
    2:10 pm #comment-4

    I worked with Jeff to bring bikes into my studio and found him to be an incredible person!! So dedicated to quality and always willing to help! He was truly one if a kind! I would bring him up in conversation so often, because of the strong impression he left on me. This is such sad news! The world has lost a shining star. Thanks so much for posting this Jennifer!

  5. Chris Nielsen
    August 18, 2013
    2:16 pm #comment-5

    Like Colleen my first knowledge of Jeff came through using his manuals to rehab some old bikes. When I decided to buy one for my home I called on a Sunday afternoon, intending to leave a message. Jeff picked up on the first ring and was incredibly gracious and helpful.

    When my employer decided to purchase Keisers Jeff took the time to talk with me about the ins and outs even though he couldn’t make the sale because of territory issues. He told me things that our eventual supplier didn’t know.

    I hope his friends and family can take some comfort in the fact that his passion will persist in the form of his manuals and the example he set for all of us who provide service to the public.

  6. Jim
    August 18, 2013
    2:29 pm #comment-6

    So sad to hear of Jeff’s passing. I myself, like many others never met Jeff personally. However, during my time of working with him on getting bikes for our studio, I always felt like I was talking to a friend who I’d known for years.

    Condolences to his family, RIP Jeff.

  7. Kelly Barrette
    August 18, 2013
    2:54 pm #comment-7

    I met Jeff at WSSC a few years ago and took one of his bike maintenance classes. He stressed the importance of maintaining bikes in a way that no one else could. RIP Jeff – may you no longer be suffering. Sympathy to his family.

  8. Jennifer Sage
    August 18, 2013
    3:09 pm #comment-8

    @Chris Nielsen,
    that is so true about Jeff. Even if he personally wasn’t going to benefit from the sale, if you called him for advice, he went out of his way to help. He wanted to make sure you knew everything you needed to know about that brand of bike. He’d spend as long as it took telling you the history of the bike and how well the bikes stood up based on his years in the industry and the thousands of bikes he worked on. He was very fair in his product reviews, stressing both the pros and the cons. He really had an insider’s knowledge that no one else did, and even though he had his favorite brands, he was also not biased like a manufactures rep would be. What he told you was the truth about the bike and how well it was built, not “marketing”.

  9. Chuck Gauran
    August 18, 2013
    3:19 pm #comment-9

    I took one of Jeff’s classes at a WSSC years ago. He and his team did a great presentation on basic Spinner maintenance for instructors. He lives on in his blog, and some of the videos that are online. Warm wishes to his family and to the entire indoor cycling community. May his spirit and passion live on through the next person who decides to take on the reigns of sales and maintenance to our community.

  10. Pat Williams
    August 18, 2013
    3:24 pm #comment-10

    I had the good fortune of speaking with Jeff about his insight into the purchasing of new bikes for our gym. He was very helpful and took time with me to answer all of my questions eventhough I could hear phones ringing in the background requesting the same genuine care and attention that I was receiving. In addition, Jeff was very helpful in answering questions about our Spinner bikes pertaining to their maintenance and care. He was truly the go to guy for all of your cycling needs. He will surely be missed. Thoughts and prayers are with your family.

  11. Rita Daniels
    August 18, 2013
    3:31 pm #comment-11

    I was extremely saddened by this news and still have trouble believing this. I bought 2 bikes from Jeff for home use. During each sale, he spoke to me like he knew me. He shipped my bikes clear cross the country to Florida. Needless to say he never let our time difference be an obstacle to answering my questions. I appreciated the care he took in wrapping and shipping bikes, so much they were so hard to get open. But, thats how much he cared that they didn’t get damaged. Just by talking to him you knew he knew bikes and the industry. He will be missed. May his memory never be forgotten and blessings to his family and friends.

  12. carlos madrigal
    August 18, 2013
    3:44 pm #comment-12

    to JEFF family I an a simple instr . fron COSTA RICA what can iI say sorry is the word …. I never learn to explaine , this moment let me tell you something , JESUS wants JEFF at his side, no more tears ,he would not like that come on Iike I wrote to mrs. SAGE ones I read about it , never met jeff in person , but don´t need to say he was a great person.

    your truly friend CARLOS MADRIGAL . R.I.P

  13. Aimee Nicotera
    August 18, 2013
    5:25 pm #comment-13

    Jeff was a great guy! He answered and/or returned every call, and he always took the time to talk. All concerns were important to him. I appreciated his expertise so much! He was to the point and told you the truth about what you needed. Jeff will be missed! My deepest sympathies go out to his family and friends.

  14. Arnold Cantor
    August 18, 2013
    6:56 pm #comment-14

    I met Jeff at 2 WSWSC’s a few year ago. He was obviously the primary source in the US for bikes and bike maintenance, but more importantly he was an engaging guy with a great demeanor. My condolences to his family and friends.

    No WD40 ever!!

  15. Lori
    August 18, 2013
    9:05 pm #comment-15

    Rest In Peace Jeff. I consulted with him a few times about selling an indoor bike and his advice was trusted. Sad news in our industry.

  16. shirin
    August 18, 2013
    10:11 pm #comment-16

    I genuinely miss you Jeff.
    You could tell, you could ALWAYS tell and you allowed only those that were real, …..near you.
    Such uncanny perception.
    …I miss you, with all my heart :”(

  17. Christine Lemaire
    August 19, 2013
    2:05 pm #comment-17

    Jeff was an amazing expert on all things spin/cycle bike. He had such integrity and was truly a caring professional who took time with you. To say he will be missed is an understatement. Wish his spirit peace and his friends and family my sincere condolences.

  18. Angela Cupp
    August 20, 2013
    3:58 pm #comment-18

    I never met Jeff or knew him personally but spoke to him a lot on the phone when I was getting my bikes for my studio. I also contacted him a few times to ask bike related questions. He ALWAYS returned my calls & it never seemed to be a problem to help me out. When I intended to get new bikes I had decided I would buy them from since I knew how much care he took with them. I wanted to get that red spin bike he always advertised. Anyway I was very shocked & sad at his passing. He was a great person.

  19. EuroD
    August 22, 2013
    5:13 pm #comment-19

    I also did not have the chance to meet Jeff, however, his book remains immortal.
    The next time we get on a bike to teach a class – let’s take that extra breath before we begin and let the exhale carry the life he brought to cycling.

    May he rest in peace. May his family and friends take comfort as each day passes that we will all take an extra breath for Jeff.

  20. Jon Politi
    August 25, 2013
    12:57 pm #comment-20

    Jeff had built my NXT Intense White bike from WSSC a few years back. I had contacted him about the bike and he was kind enough to send me photos and history of how the bike came to be. Dedicated, kind and generous. Posthumously, “thank you” again Jeff.

  21. Shauna Brookshier
    August 26, 2013
    3:59 pm #comment-21

    I am so saddened to hear of Jeff’s passing. I met Jeff last year when deciding which bikes to put in my soon to open Studio in Idaho. Since Jeff grew up in Spokane (right on the border of No. Idaho) we had much in common so it took us a while to get to the bikes. His advice and insight into indoor cycles was unmatched and the community has lost an amazing resource. Jeff’s knowledge and generosity will be greatly missed. My hope is he’s enjoying a nice long ride on the perfect bike. Thanks Jeff.

  22. James stock
    August 26, 2013
    8:36 pm #comment-22

    I met Jeff when he was having to make a change in his life studio cycles is a an American success story. I met Jeff when he was starting studio cycles I had a doge caravan with the back seats. Taken out. Jeff was living in apartment in vannuys. We drove all over Southern California fixing cleaning spinning bikes. My nick name was the moose. Jeff business was taking off and I need to make a bigger commitment to my job with the air lines. Jeff was like a brother to me on 911 we were in my doge caravan going on the 405 to the west side to work on bikes. Jeff was a guy who had a passion and knowledge of cycling and spinning I bought all my bicycles from him and he would tru my rims for me because I’m the moose very hard on a road bike. I will not forget him he would tell me when we’re at a club don’t look at the woman it will be bad for business. Every club whe worked at was exiting because he made it exiting. He made fun of my driving because I’m cautious driver. He would say you drive with moose logic. I transferred to Dallas Texas and he bought my bikes back from me and I lost touch with him. I’m a better person because of Jeff I will miss him rest in peace my friend oh captain my captain

  23. Julie Wimmer
    September 3, 2013
    9:40 pm #comment-23

    My Mom and I would like to thank you ALL for the kind words captured in this blog. I can’t even begin to express the sadness I have in my heart as this world has lost a great son, brother and friend to so many. Jeff had a BIG heart and always made sure those in his circle were well taken care of. Jeff was fearless; Jeff was a success; Jeff was NOT a wallflower. There will be no carbon copies. Jeff was “The Bike Whisperer” who was a mentor and “go to guy” to those in the fitness industry. Jeff was resilient, dedicated and driven. But more importantly, Jeff ADORED his mom. Jeff was kind and funny and always had a prank up his sleeve. Jeff was a born leader. An entrepreneur who has forever transformed the spinning industry. Jeff was amazing. Jeff was my big brother.

    Jeff left his mark. A legacy if you like. Jeffrey Alan Wimmer will forever live on in our hearts.

    • Joyce
      February 27, 2014
      9:21 am #comment-24

      This was a terrible shock to the industry. I’m just sorry I found out about this so late. I apologize but wanted to express my sincere sympathy to his family and friends.

      Does anyone know what happened to this business and the warehouse and the equipment? I’m in need of some cycles and don’t want to purchase from anyone until I know whether these are still around or did someone els take over. Please any information anyone has would be extremely helpful and appreciated.

  24. Kimberly Coseglia
    November 6, 2013
    12:21 pm #comment-25

    Oh what a shock… Jeff was indeed a sweet sweet man, and his work so wonderful. He will be greatly missed, and always loved.
    Boulder, CO

  25. Koen Meese
    April 16, 2014
    6:24 am #comment-26

    I was asking if Jef would be there this WSSC in Miami. And the answer at Fibo was: Jef isn’t there anymore… It was a shock.
    The second pictures of this article is taken during a class that I did with Jef a few years ago. I’m not technical. But he explained everything i such details that even me could understand it!
    You asked me during this class two years ago:”Are you filming everything?”, looked at me seriously and than give me a big smile with the words: “You are not stupid!”
    You receive all my respect!

  26. John Bauman
    January 14, 2015
    7:22 pm #comment-27

    I first spoke to Jeff about three years ago. The man was so into his products he spoke to me for a good 45 minutes. He was so dedicated to spinning and spinning bicycles it stuck in my mind for months years later and finally I purchased a Schwinn carbon model. I was so sorry to hear and how he died. But you can say one he died involved inhis passion his passion which is my passion writing bicycles. God bless you Jeff, I know you are in haven spinning away. God bless you and his family RIP

  27. Fritz from Hamburg germany
    January 10, 2017
    4:13 pm #comment-28

    Hi there,

    Since a long time I repair and service nxt in our clubs here. It came up as nobody was interested in and I was sick of getting complaints of not- working bikes.

    I checked always a problem first and saw lots of videos of Jeff.
    But today, 2017, 01 Jan !!!! I found out that this wonderful person is not here anymore. That is absolutely sad and unbelievable.
    I wrote this comment and it would be a great pleasure and honor to get one of his bibles.
    We use the old ones four-edge shaped nxt of 2005/2009/2013.
    If someone of his family could get me one pls contact me through mail.

    It is so sad…

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